Advertisement Review

We were told to write a review about an advertisement of our choice. You know... discuss about various elements of the ad and how they they it working. =D

What it is:

The ad starts with a deserted street. The view includes nothing in the street except a vending machine. The camera follows a little boy as he walks down the street until he stops by the vending machine, He takes out a coin and inserts it into the machine. They show the machine accept the money and wait for this choice of drink. It appears that he pauses for a while before choosing the cola cola drink. They show him strain to reach the coca cola button, litterally standing on his toes to push the button.

He gets a coke can, takes a look at it, and carefully places it on the ground. He repeats the whole thing and gets another coke can. placing the second one beside the other first one... he looks at the two cans carefully... places one foot on one of the cans and the other foot on the other one. Now, he reaches for a higher button with the logo pepsi.

He is barely able to press it, but he does. The vending machine produces a Pepsi bottle. The boy takes a the Pepsi bottle and walks away, leaving the coke bottles on the ground behind him. As he does, the Pepsi logo appears on the screen along with the slogan "Anything for more"

 

What I think =)

First of all... i have to say that i choose the ad in partial blind support for the product being discussed here. PEPSI!... It's always been my firm choice of drink over any other carbonated drink for a few years now. And I'm known to be quite "required" of the drink in certain times. ;D... in fact, i claim to be able to find the difference between coke and Pepsi in any kind of test... even a test of smell. =D...

To the ad now... I honestly find this ad to be an amazing and creative one, though inflammatory to its rival, cola cola... The fact that they don't exactly down play coke in any way makes it kind of fair. Notice that fact that they never say that coke is worse then Pepsi. They never put anything into view. They ONLY take up the fact that Pepsi, is something anyone'll do anything for. In this case, take a two cans of another drink just to reach for the Pepsi.

Apart from how awesome i find it (lol)... The ethics behind this... As far as i know doesn't exactly play off to be air legal. It wasn't long before they knocked it off the air and replaced it with a more milder, non comparing ad. That makes my wonder why the TV stations even accepted the video in the first place... They surely must have known that the ad would be knocked off. i guess that's where the money comes in. They obviously would have wanted the extra transit money before the final pay for the final ad came to stay.